Wills Point is on U.S. Highway 80, 50 miles east of Dallas in northwestern Van Zandt County. The name Wills Point, or Wills Place is from the family of tax assessor William Wills and from the shape of the timberline that jutted out onto the prairie near Wills’ home. The Wills Point post office was established on September 23, 1870, with Thomas White as postmaster, replacing mail delivery from Canton via Bradfield's stage line. Wills had arrived in the vicinity around 1846 and began building his double log cabin, now considered the oldest house in the territory. In July 1856 Wills purchased from the state 320 acres on the Dallas-Shreveport Road, built corrals, kept supplies, and furnished his log cabin as a resting place for travelers at the site. On July 2l, 1884, Wills Point became the first Van Zandt community to incorporate.

Wills Point is also known as the "Gateway to Tawakoni" for its access to the Lake Tawakoni State Park and was designated “Bluebird Capital of Texas” in 1995. Rose Monument serves as a gathering spot, a focus for celebrations, festivals, and a welcome to the city’s historic downtown district on the bricks, which were laid in the 1920s.